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lution that people use all the time one way that i ve seen it done is that people will include the uri value in a data layer then pull that value into the _trackpageview call it s a scalable solution that normalizes data i ve also seen people use an advanced filter to capture the canonical parts of a url and re write the data in google analytics for example if you ve got a lot of query parameters and this causes a lot of duplicate urls then you can use an advanced filter like the one in the image below to normalize your urls google analytics advanced filter for normalizing a url i personally like the data layer code approach it s more scalable and less susceptible to breaking but ultimately you ll need to pick the solution that you can implement ecommerce tracking question from alex rapp i m having an issue with an ecommerce implementation during the test phase i am able to pass through values from the add_trans portion of the code such as order id total however i am not seeing anything populate from the add_item portion mainly sku quantity what am i doing wrong justin s answer thanks for the question alex the _additem code should send back gif requests one for each item i would first check the actual gif requests using some type of tool like charles or a browser extension like the developer tools in chrome look for gif requests with utmt item this is the item data being sent to google analytics if you re not seeing the correct gif requests sent to the google analytics servers then check for syntax errors in the javascript i ve seen code where a missing comma or some other character will break the javascript also make sure that you re not calling the _tracktrans method before the _additem method content grouping question from christopher johnson we would like to track page views for individual meta tags on the page for example we have a index html page tagged with corn soybeans and wheat what s the best way to run a report showing all page views for pages tagged with corn we have looked at custom variables but might have pages with 5 10 tags per page justin s answer thanks for the question christopher one answer would be to take a look at google analytics premium which provides 50 custom variables another way is if you need to attach more information to a page and custom variables are not scaling you could try to use events or you could add more information into the url i like the event option you ve got almost a limitless number of events available and you can create a custom hierarchy that will help you segment the data in different ways look to use the category action and label attributes in creative ways to group your data logically i also want to mention that this is a very common request there are a lot of users some ecommerce some publishers that need to ability to group their content together and while custom vars exist you are limited to 5 per page the google analytics team is looking at ways to make this type of functionality better in google analytics filtering question from eric bryant is there a glitch in the new analytics that throws that error when you try to filter by ad content it happens especially when the primary dimension is a city or landing page i think justin s answer thank for the question eric yes looks like this is be a bug hopefully it will be resolved asap resource not available question from dean shaw justin we have been seeing increasing incidences of ga not being available the exact language is resource is not available please try again later related we have also seen that time out messages when we try and pull data for time lines longer than a few months finally when we drill down on reports we will encounter a flat line this is all in the new interface and cannot be replicated in the old interface where we don t encounter any of these issues dean justin s answer thanks for the question dean whenever you query a large date range and you have a very high volume of data you might see some of the effects that you ve mentioned the resource not available message while delightfully vague usually indicates that you re requesting a huge volume of data and that the query is taking a long time to retrieve that information i should note that there are a lot of improvements that are happening at google analytics right now many of them have to do with the processing of the data and report generation hopefully resource not found will begin to appear less frequently not set question from alaa batayneh justin i have 2 questions 1 why do i very often see not set whether in traffic sources or any other sections 2 is it true that google analytics does not record 40 of traffic coming to a site since it consists of hackers comment spammers page scrapper etc best alaa justin s answer thanks for the question alaa question 1 the value not set indicates that a certain dimension of data like keyword city region etc can not be identified for example if google analytics tries to identify a city based on the visitor s ip address but the lookup fails the report will contain a line item for not set here s a quick partial list of where you might see not set and what it means geographic reports not set indicates that google analytics could not identify the visitor s geographic location all traffic sources not set may indicate that some link tagging parameters are not present for example feedburner often automatically tags links with a source of feedburner but often omits a medium thus causing not set page titles report not set indicates that the document title dom object is not set this means that ga can not collect the title for the page devices not set indicates that there is no user agent that ga can use to identify the device in addition to missing data not set can also indicate that you are trying to combine two dimensions that don t have any true relationship for example if you are looking at the all traffic report and you try to set a secondary dimension of keyword you ll get not set for all of those rows that are not search related ie referrals direct etc question 2 no that is not correct google analytics will track the traffic to your site as long as it executes javascript tracking code there are some sampling limits that are imposed on large sites for example you are limited to 10m hits month in the free version of google analytics but google analytics does not pre qualify the traffic and drop 40 0 result searches question from josé dávila hi justin i hope you are doing well and enjoying your time at google i have a couple of questions 1 do you know if ga regular expressions support negative look ahead i am talking about something such as string here when i tested it you get an alert however some forums mention it is possible 2 how would you track zero results searches when you use google site search given that the cse results are loaded on an iframe with content from a different domain so not accessible by traversing the dom i have an idea for a solution however i wanted to know if there is an easier way to do it thanks jose justin s answer thanks for the question jose question 1 unfortunately this is not fully supported in the entire google analytics interface and things that are not fully supportedi d avoid it and look for an alternate solution question 2 this is a hard one i m going to assume you re using a fairly standard implementation of the google custom search engine and that you re also using the automatic google analytics integration i believe the google custom search engine uses a dynamically generated div not an iframe when you use the google cse and google analytics integration the cse code will generate a virtual pageview for the current page this virtual pageview will include a query parameter for the search term you could try to untangle all of the cse javascript code and look for the line that generates the virtual pageview unfortunately wading through all the cse code can be a lot of work another option would be to parse the dom when a search happens on your site when the google cse returns zero results there is normally an html div tag that looks something like this no results you need to dynamically parse the dom when someone submits a search and identify the above div you can probably simplify this by using jquery if you find the above code then you can send off some data to google analytics and record the zero result search in this case i would probably create an event rather than use the zero result tracking technique the reason is that sending a virtual pageview with a parameter for the zero result search will generate an additional search in the google analytics reports you ll be double counting some searches sorry i don t have the exact code for you i d love to hear your solution as well product reporting question from steven domingue i have a question about regular expressions in the product performance report in ga is there a character limit in the field where you place the regex i am attempting to do some reporting on product sales associated with emails banners on my site etc and some of the product groupings we feature are basically mini catalogs with 200 skus i wanted to make sure that if i dump a list of 300 skus between 2500 and 3000 characters it will capture them all in the report justin s answer well that s actually a hard question to answer the standard table filter will not take a regular expression so you need to use the advanced filter this field will take a max of 20 characters but you can add up to 50 conditions to your filter to be honest creating large complicated regular expressions in google analytics is not scalable while you can use it for a quick ad hoc analysis i would look for a more permanent solution what about using the product category dimensions rather than the product id it obviously depends on if you are setting the product category but it would totally work google analytics product performance by category with a source medium secondary dimension another option might be using a page level custom variable to group your products together into groups then use the custom variable in the product performance report it will require some coding but if you are looking to do this type of analysis a lot it may be worthwhile cross domain tracking question from rasmus sellberg justin we re about to cross domain track a very short and good domain name with multiple subdomains e g www xx yy forum xx yy and so on we use _setdomainname xx yy and it works like a charm on all browsers but ie unfortunately ie does not allow cookies on short domains on the form xx yy to avoid security issues on all co uk sites for instance no data at all is recorded for ie browsers if we use _setdomainname www xx yy the cookies aren t available on forum xx yy and vice versa what should we do given that neither using _link everywhere nor changing the domain name is an option any best practices for really short domain names thanks rasmus justin s answer thanks for the question rasmus yes this is a known issue and unfortunately there is no good solution it s a limitation of internet explorer insert snarky comment here unfortunately you don t have many options you can use _link on all of the urls and if it s a big site you may want to use some type of jquery auto tagging script or the other solution is to move the sub domain content to subdirectories on the main domain this may be very hard to do but at least you avoid all the javascript coding i also want to mention that the google analytics team is working on a new solution to cross domain tracking that will solve this problem it will also make cross domain tracking better for the entire world adwords metrics question from ties com when viewing our adwords campaign data in google analytics our advertising cost metric is reporting correctly but when we try to create a custom keyword level report in ga the cost metric is all zeros are we unable to track adwords cost data at the keyword level in ga justin s answer thanks for the question you should be able to use adwords metrics like cost ctr and cpc in ga custom reports i ve done it as recently as today but cost metrics can only work with a few dimensions mostly the adwords related dimensions if you are trying to use any dimensions that are not adwords dimensions you might get all zeros adsense question from reid simonton i may be a bit late but have to ask as this is an issue i ve been struggling with for 2 years linking our adsense account to our analytics account i understand the process however here s what i actually see 1 go to content adsense overview in ga see this report requires adsense to be enabled for this profile hmm i ve already done that 2 but i ll try again click the link provided there for the instructions instructions state open either the overview or advanced reports page and find the link that invites you to integrate your accounts but there is no such link in the adsense panel presumably because i ve previously gone through this step instead i see a link in the upper right corner of adsense stating view performance in google analytics would seem to indicate the accounts are linked right 3 click that link it takes me to my analytics home page showing my two profiles i go into the one i ve attempted previously tried to link w adsense and repeat step 1 above something s clearly broken been trying to resolve this for years have posted bunches of forum posts etc but no luck incredibly frustrating any assistance would be enormously appreciated thanks justin s answer thanks for the question reid i ve seen that problem before an infinite loop and it can be frustrating 1 log into ga make sure you log in with the same account that you use to access adsense 2 go to the admin section 3 click on the data sources tab for your account and look for the adsense section 4 click on the link account button you should get a little window that asks which account and profiles you want to apply your adsense data to connecting google adsense and google analytics the adsense code and analytics code must be installed on all the same pages if you do not have the google analytics tracking code on all pages that have the adsense code page impressions and clicks cannot be accurately recorded adwords auto tagging question from steven nguyen justin i have 2 questions on about analytics 1 i have autotagging set up and someone wants to add parameters to the ad as well would the new parameters override the autotagging or mess up the reporting in anyway 2 i want to track lead submissions sign ups etc but it does not redirect you to a thank you page after you complete the action a dialog box pops up i want to use a destination goal but the dialog box does not change urls is there a way to track it as a goal without adding a thank you page if you could help that would be great thanks steven justin s answer thanks for the questions steven question 1 no adwords auto tagging will work 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