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walls check handwritten chalk boards check cement floor check warehouse settings hanging lightbulbs ok i quite liked their red hanging lightbulbs i took out my camera and before i could take a 3rd shot this dude with stubbles and blood shot eyes possibly the owner came up to me and said who re you with i was like what who re you with what no i m serious what are you doing here who are you with dude my friend is taking away lunch i m not with anyone i m admiring your cafe you want to take photos you talk to me first understand ok i ll delete these photos then seriously who are you with this is when i walked away back to my friends while making a mental note never to step foot in this place again it must be tough running a cafe i started looking around and i see asians making the coffee and sandwiches in the back efficient workforce their name is espresso followed by the postcode 3121 very clever seo wise single origin coffee and petite dessert textbook old school coca cola glass bottle nice i admit it s partly my fault for not asking for permission but why the the paranoia more importantly why the attitude as far as i m concerned who are you with is a question used on mafias and chinese triads when a stranger causes trouble in a turf is it because of competition is it fear of bad reviews the fear of someone stealing the style that is readily available on other cafe blogs to the extent that you see a camera you think publicity and espionage like mcdonald s this reminded me of an anthony bourdain s article that i read recently about activists going to the extreme to ban foir gras they sent a celebrity chef video clips of his own children playing in his backyard saying we re watching as a threat for him to take the item off his menu this is food we re talking about not biological warfare and it s heart breaking from a marketer s point of view this guy could ve just said yea man cool camera send me some photos when you re done and i probably will be writing a completely different post today 6 years ago i was at a moby concert and he said if you want to take photos of me remember to turn off the flash they turn out better that way 6 years ago are we going backwards with self promotion posted by harvard at 6 09 pm tuesday november 06 2012 it s not all about you are you following homeland it s only like the 2nd most acclaimed tv series at the moment breaking bad is well taking a break channel 10 has pretty much spoiled it for everyone so far but i m issuing a warning here anyway spoilers ahead turn back so the whole of season 1 was about how the cia mistrusted carrie s judgement on brody her mentor didn t trust her her boss was entirely dismissal and to make things worst they then discovered she was hiding a psychotic disease fast forward to episode 5 of season 2 the cat got out of the bag carrie was correct after all she went through brain zapping demotion and a lot of self doubt but she was right and redeemed if you rewatch the beginning of the episode you can observe how upper management deal with guilt and remorse very straight forward david and saul basically just sat there and went ah crap what do we do now oh well get her back and get her back on the job because we ve been watching the show from carrie s perspective it s hard to not feel angry she deserves more that a pat on the back she needs maybe a pay rise for collateral damage a statue an apology from the president even yet from the cia s point of view this is merely one of many fuck ups they have to deal with on a daily basis even when david met carrie again after the realisation after he told her just 2 days ago that despite her good work in beirut she will never be reinstated he could only say i don t know what to say and carrie understood we want carrie to be better because for a whole season she s been the victim but it s difficult to see things from management s perspective the agency took a huge risk to ask her to go back to beirut again and in turn gave her an opportunity to find the sd card compared to carrie and brody s relationship i find saul and david s interaction more intriguing and that s probably the attitude we should have in a professional working environment posted by harvard at 12 55 am saturday october 20 2012 just dope it nike has terminated their contract with lance armstrong http nikeinc com press release news nike statement on lance armstrong i don t care whether he really doped or not after tiger woods i don t think the world trusts athletes anymore what interests me is that whether consumers can sue nike for promoting a flawed role model for the last 10 years suddenly just do it sounds very very wrong paired with drug abuse and more importantly can nike actually claim damage from armstrong himself now that his negative publicity delivered a blow to the brand did you buy the livestrong wrist band i did do you feel cheated and stupid now i do he s had a pretty sweet 10 years with all the money achieving stardom married sheryl cole while he s at it and having a whole cancer foundation based on his success this gif file on the internet portraying how he is feeling right now is gold the title means nothing without proper punishment what we re showing is that you can achieve success and wealth with drugs tremendous success in armstrong s case we just need to be smarter and not get caught too soon posted by harvard at 1 15 pm friday september 21 2012 zuckerberg heisenberg i manage several facebook business pages and since the ipo i ve noticed some weird action on the stats by doing the usual stuff that is not spending any money on any ads or promotion there ve been a spike on the reach and when i say spike i mean quadruple the amount of people who liked the pages for example my own petty photography page with 200 likes had apparently reached 1300 users in a single week last month and then out of nowhere the spike crashed and now the stats are back to how it used to be this little anomaly scared the shit out of the business owners they thought something was wrong with the pages and now are paranoid with numbers trying to emulate the same posts or notification that caused the spike now hold on a second a free high followed by a crash and then the desperation to get high again sounds familiar reach is the new drug on the internet and guess who is the kingpin my theory is that since facebook controls how many people see your posts they can easily adjust the number to cause this reach anxiety who could stand being a nobody again after enjoying the thrill of being a rockstar but the business owners didn t ask the most important question did the spike in popularity generate any extra sales posted by harvard at 11 43 am saturday september 08 2012 a case on keyboard cases for the past month i ve seen 3 people using this ipad keyboard case a college friend of mine a celebrity chef i was shooting and a complete stranger in a cafe i think that s a wide enough spectrum to sample and assume that this logitech keyboard is catching on and i find this interesting isn t the whole point of ipad is to not have a keyboard so we can simply touch and scroll at ease so what these people want is something that s not a laptop but can be a laptop if needed to the cheapest macbook air 1099 still has better specs usb port anyone than the best ipad 899 available if you re willing to drop 150 for a keyboard why not invest 200 more and get a macbook air even if most people just want the 550 entry level ipad this is still the sort of weird consumer behaviour that drives competitors bonkers if we were to conduct research on people who ve bought the keyboards the conclusion will be ipad users want either a better input interface or a laptop that is the same size and half the price and the ceo of asus would probably throw the chair into the wall screaming we have smaller laptops we have cheaper laptops i think the purchase of an ipad is an emotional one the keyboard case is merely a justification trying to rationalise the purchase induction into the apple religion see honey see it s like a laptop now i m still the same man coming up next smaller ipads and bigger iphones posted by harvard at 2 51 pm thursday august 23 2012 most designers will hate this dave trott is possibly bill bernbach reincarnated well i like to imagine that he is because he is one of the living greats of advertising his advertising blog is the only one i have on my bookmark even though i m not officially in the industry anymore ok i lied the other advertising blog i read is his guest blog on campaign uk spend some time on it and you d realise he write in short concise sentences always based on some insight or anecdotes that somehow magically relates to the industry people seems to think he s this genius who could pull random strand of wisdom and make the golden nuggets into a blog post but i d like to think it s not all genius advertising is all about consumer behaviour and most of the time his thoughts are very simple and relevant plus i d like to think it s something i can learn instead of thinking that it s something only a genius can do anyway i stumbled across this link today and it was a talk he gave a few years ago if you have any interest at all in marketing branding advertising this is so simple yet mind blowing it will change your life i mentioned on the title that designers will hate this because he is saying that what we re doing in craft is basically generating impact while the most important question was ignored i feel so angry that young kids nowadays have access to this for free while i had to sit through loads of bullshit lectures in uni and none was as insightful as this even if you re not in the industry you re bound to learn something new posted by harvard at 12 47 am tuesday july 31 2012 lock your knees i ve been going to bikram hot yoga once a week for 3 months now before this surprises you let me assure you that no one is more surprised than myself people do yoga to get in touch with their soul to unwind to meditate etc i do hot yoga simply because i want to eat junk food see to justify eating like a pig i need to exercise and hot yoga is the most passive exercise i ve ever encountered in my whole life you attempt some impossible positions in a small bright room of 38 40 degree celsius with a 60 humidity level i assume hot yoga is simply referred to as yoga in india along side 50 people for 90 minutes even if you don t participate and lie down on your back you re still sweating it s the perfect sport for me the first time was terrible it felt like long distance running and i had to take a cab home the second time around i was yawning in class not because it was too easy my brain was lacking oxygen and i passed out on the floor 10 minutes later now i have the energy to walk out of the room and straight to grill d to destroy a burger i still can t perform 50 of the poses i can t even lock my knees but i m maintaining my weight without giving a crap about what i eat there is definite physical improvement in terms of lung capacity and flexibility just like how getting smashed repeatedly by a chair would improve reflexes and durability after 3 months my knuckles are touching the floor and i noticed that arguments with the girlfriend has gone longer than before i also sleep really well after each session maybe not because of yoga but more from the arguments i guess in the end we all need something we can own and build upon even if that something involves inhaling sweat germs from strangers one common misconception is that yoga is for hot girls well the reality is that for every hot girl in the class you get 3 chubby ones 3 who are so skinny that the spine is poking out like a fossil and 3 hairy men in speedo trunks tip if you ever need to bet on who re the experts always go for the chubby ones maybe this is why i kept going back to piss off the beautiful people by doing the back bend while they sit down in defeat ok that last part is not very in tune with the bikram teachings but fuck the beautiful people right in short bikram hot yoga is simply simulated torture sure they try to sugar coat it with inspirational quotes and mind over body bullshit but it is not any different from signing up to a gym they got me hooked on this staminade drink and want to charge me 100 for having my own matt it s still about the money it s not mysterious it s just another activity like training for marathon or golf and with every activity comes a bunch of douche bags trying to make it bigger than it is oh you need to try to nike yoga wear it s uh mazing you just need to find your own poison posted by harvard at 10 17 pm monday july 16 2012 sushi ginger first of all let me say this twenty and six espresso is a nice place i ve been there a few times with different people and i get it besides looking like a place with hipster theme halloween party going on everyday they serve good coffees they have the josef m brockmann book on grid systems on their table for viewing so they re definitely in my good books and what i m about to discuss isn t happening only at twenty and six it is merely the first example i can think of with that out of the bag here goes the dish above is the tokyo sumo salad i think it costs around 20 and it is essentially a salad dish made of soba noodles grilled chicken coriander tossed in sesame oil dressing with japanese pink ginger garnish there is something wrong with the dish it is the big pile of pink ginger pink ginger or gari as the japanese call it is usually served with raw sashimi the function is to cleanse our palette in between the different sashimi s and some say the antiseptic acidity in the gari can prevent salmonela natural pickled ginger is yellow in colour so the pink ones we see from our local chinese sushi chef is made from our good friend mr artificial colour e124 it is ok to take them in tiny moderation say one thin slice with each sashimi sushi not in the size of a tennis ball as seen on the beautiful picture above so my point is this the dish above doesn t make sense there is no raw fish in it it s a chicken salad i m sure the gari was simply there to look good and make the sell as a healthy salad it is not melbourne can i say australia is so ignorant about asian food that d we pay twice as much for style over substance it is the equivalent of eating an aussie dish in singapore that is smothered with keen s mustard i may sound like a food snob but if you re charging 20 for a salad at least keep it real posted by harvard at 12 32 am thursday july 12 2012 the neutralisation of tvc this week i was back freelancing for a couple of days in an agency this post has nothing to do with that experience just that it reminded me that i haven t been writing about advertising for quite some time so here goes television commercial is dead at least that s what the industry has been debating about since the first agency pitched this low price high reach thing called 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