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s ok to take them in tiny moderation say one thin slice with each sashimi sushi not in the size of a tennis ball as seen on the beautiful picture above so my point is this the dish above doesn t make sense there is no raw fish in it it s a chicken salad i m sure the gari was simply there to look good and make the sell as a healthy salad it is not melbourne can i say australia is so ignorant about asian food that d we pay twice as much for style over substance it is the equivalent of eating an aussie dish in singapore that is smothered with keen s mustard i may sound like a food snob but if you re charging 20 for a salad at least keep it real posted by harvard at 12 32 am thursday july 12 2012 the neutralisation of tvc this week i was back freelancing for a couple of days in an agency this post has nothing to do with that experience just that it reminded me that i haven t been writing about advertising for quite some time so here goes television commercial is dead at least that s what the industry has been debating about since the first agency pitched this low price high reach thing called the banner ads and proclaimed themselves as digital agencies and whenever a new smart phone is introduced yup it s really dead now or the new ipad is released last nail on the coffin that is the same argument keeps popping up do these industry experts watch tv i do and this is the general trend of tvcs in australia 1 a person breaks the fourth wall and talks to the viewer 2 the person describes a deal a product a benefit ok multiple deals multiple products multiple benefits 3 the person provides you the call to action don t believe me try these who are these people why do i need to listen to them what makes the brands or agencies think these promoters are convincing enough to represent the brand you know what they remind me of radio commercials perhaps these people don t matter after all in radio ads we have voice overs now on tv we have voice overs with a face tvcs aren t dead they ve just been reduced to walking talking version of brochures and junk mails what s really in the coffin is the theatrical and entertainment value of the commercials posted by harvard at 8 27 pm monday july 02 2012 oishinbo the challenge of deliciousness i m doing this thing recommended by austin kleon s book to map out a creative family tree basically it s to find out who or what inspired the artist who inspired you so in the end you end up with a big tree that s inter related and you have your very own school of influence i blogged about the manga about wine a few weeks ago and last friday i stumbled across another manga about food oishinbo in order to compile the ultimate recipe book the main character shiro with his female side kick yuko has to explore all around japan to reveal the secret of japanese cuisine the villain shiro s elitist father yuzan who s an artist actor food critic and founder of the gourmet club he trained shiro since young but later had a fall out when the wife died out of exhaustion and they ve been crossing into each other s path since then it is no doubt that drops of god refers to oishinbo every way in terms of plot and characters the kind and poor aiding people in need against the tide of rich evil tyrants the main difference is perhaps the style between the manga artists oishinbo was published since 1983 7th longest running mango to date and it had a heavy tezuka influence while dog is more prone to the modern early takehiko shojo style we see in the early 00 s once again i m humbled by the educational value of oishinbo the manga teaches us not only about wine like dog but also the preparation of japanese chinese french cuisine the ingredients the state of the agricultural industry and the history behind the food so far i ve learned how to spot a good sushi chef from an average one how to tell if a tomato is good enough without cutting the flesh open and how to cook a double sided egg without flipping the egg why certain plates or dishes are used during kaiseki and why you should leave the restaurant if you know the chef smokes i guess the more i venture into genre based manga the more i respect the research and dedication that went behind creating a manga series sure any hipster with money to spend can travel to france and blog about their experience with mediocre writing skills but to be able to tell a story based on the culinary experience and illustrate it and captivate an audience and be educational i don t think any other artists around the world can do that pixar comes to mind but they spend millions of dollars on research a manga team consists of 2 4 people viz media picked the best of the best among the 104 books of the original series and compiled them into a easy for white people to understand 7 book series titled oishinbo ala carte each book has a theme of ramen sake or miso but the stories won t make any sense chronologically so think of it as watching a sitcom re run posted by harvard at 8 03 pm wednesday june 27 2012 old school hk film god of gamblers old school hk movies played a major part in my childhood to talk about old school hk movies i need to start from god of gamblers for the chinese it was pretty much the biggest cinematic influence during the 80s it also shows how addicted the chinese were are to gambling to be able to make a movie based on that i don t think i m exaggarating when i say his character was the equivalent to the chinese superman the character ko didn t really show any pragmatic gambling skills in the movie to be the best gambler in the world you have to be also good at guns martial arts looking stylish and perform magic in actual fact the title should be god of scammers looking back the movie was shot under terrible budget lighting terrible everything what saved it or the whole industry back then was merely chow yun fat s star power although seeing andy lau as the young idiotic sidekick is always refreshing everything aside the opening was still powerful to me because it was so unorthodox i m not sure if it was intentional old movies tend to open with the title and credits but with gog there s a prologue an obscure casino in san francisco realized ko was winning a lot money the manager went down and put a cap on his chips and we see ko leaving the casino setting an introduction to be the god of gamblers then cut to tokyo ko s wife was blogging with her voice recorder about their life while he sips tea the recorder was a major prop for later story development and even modern hk movies aren t that well thought out the assistant came in and simply said we re ready intense zoom into ko s face cue dramatic music and suddenly we see this camcorder quality video of ko and his wife getting through a rampage of japanese reporters to establish that this guy is not any big shot but the big shot the fact that the director didn t give a shit and ran the credits on top of the scene just gave more impact to the scene the assistant preventing the reporters to take photos was also a nice touch it resonates with the prologue which the casino manager said he hates taking pictures i know details so the first scene establishes the mystery second scene validates his identity then straight into battling a yakuza boss i may be thinking about it too much but take a look even if you disagree take it as an absurd journey into hk classic film cinema it s still better than modern hk cinema posted by harvard at 2 35 pm monday june 18 2012 pick of the week maybe we can t attend the awesome lessons at the school of life in london but they ve got their own books published now i bought how to stay sane and how to worry less about money and have finished the latter john armstrong wrote a lot about flourishing instead of happiness as sometimes it is not necessarily a pleasant experience even though you re flourishing as a person money is essential to help us flourish also money worries is different from money trouble it is easy to use the lack of money as an easy excuse for our worries we think our children will be unhappy without wealth but what we re really worried about is their ability to take responsibility speaking about money i m also reading peter schiff s new book the real crash america s coming bankruptcy pretty scary stuff as i can see no way how the us of a can avoid a depression somehow they ll find an excuse to start a nuclear war i m pretty sure biggest news on design front has to be the rebrand or the un brand of university of the arts best design firm in the world best client in the world safest design ever is the common sensus i personally think it s a typical case of death by client watched mondovino last week it is the wine version of food inc to be fair food inc came out much later the documentary explores how mondavi the american wine empire is trying to unify and commercialised wine on one hand they have the wine consultant michel rolland who insists that great wine can be made anywhere simply by micro oxygenating the barrels disregarding the authority of the terrier and on the other robert parker the wine critic who breaks and makes a wine brand by his nose which is insured by several millions so mondavi buys vineyards around the world hires rolland to brew the wine in a certain way which parker endorses and there you have the evil wine trifecta stay tuned posted by harvard at 11 50 pm monday june 11 2012 confidence before i talk about beatrix i have to explain omakase the word omakase means up to you to japanese it s what sophisticated customers say to the chef when they sit in front of the sushi bar an invitation to present what he thinks are the best ingredients of the day and also to show off his skills now beatrix is a tiny little cafe in north melbourne every wednesday the owner uploads a picture of their weekly special on their facebook page and that s it one special ciabatta a day sometimes it s sydney road a ciabatta with pumpkin falafel other days it s rocky a prosciutto and ham inspired sandwich perhaps she s got a nice rack of lamb shoulder for the week hence she made sampson with a killer coleslaw if you re lucky you get their own rendition of the vietnamese bahnmi coconut infused chicken with shredded carrot and cucumber my favourite is the wanda smoked ocean trout with steamed potato and roasted tomato with beans on olive mayo with egg actually no my favourite is fryday crumbed flathead with paprika served with almond skordalia i went there 3 days out of 3 when it was offered apparently their cakes are awesome too i m really not a cake person but the first time i saw their lemon chiffon cake i had to order it because it took me back to my childhood while researching for this post i realized food bloggers actually rave more about their cakes than the ciabattas i beg to differ for obvious reasons i hate it when celebrity chefs are asked about their success they say something like oh i just source the best quality ingredient i can find it s like a photographer saying my secret is the most expensive camera that s not what professional chefs do that s what mothers do it s total bullshit but that in a nutshell is what beatrix is all about it isn t exactly omakase but the confidence is there it is not easy to pull this off you have one seating with the customers to make the impression that the quality is consistent i enjoyed the chicken sandwich today and i trust that the pulled pork sandwich tomorrow will be equally awesome it s like going home to mum you do not question the tender loving care she puts in your food one time i found a hair in my sandwich and i contemplated letting it slide now that s brand loyalty posted by harvard at 9 55 pm wednesday june 06 2012 decanting is a word so a young sales rep for a japanese beer company found out that his famous wine critic father has passed away to gain his father s priceless collection of wine and inheritance he has to compete against his adopted brother a genius wine connoisseur by solving a 12 part puzzle sounds like a crazy japanese manga plot absolutely but this is also the one of the most influential wine books in asia in fact the writer artist duo shin and yuko kibayashi same folks who brought you kindaichi s case files and getbackers are placed number 50 in the 2009 the power list ranking being cited as arguably the most influential wine publication for the past 20 years spend some time on google and you can see why tdog influences up to 30 of wine sales in japan korea and china at first glance i am absolutely amazed by how knowledgeable and loaded the artists are to be able to construct a plot simply around wine tasting we follow the protagonist wine beginner but gifted sense of smell due to his father s training since young as he learns the basics through adventures such as reuniting long lost couples settling a bet with his italian wine fanatic boss helping a french chef deciding on the right chablis to go with his oysters and my favourite so far tracking an unknown wine for a woman to help her recover from amnesia up to a certain point i begin to wonder if they were simply drinking lsd taste becomes sensation and sensation becomes memories and suddenly the main characters are in bali a masquerade ball food market in france a queens rock concert you get the idea with absurd plot lines comes absurd story building mechanism and i don t agree with the japanese stereotypes at all for one the wines are heavily biased towards french not to mention all the wine experts are slim tall stylish and white in real japan they re all english teachers good guys are always poor with powerful friend bad guy drinks alone in his giant mansion the plot gets really tiring as well there are only so many melodramatic way to pour wine think iron chef but only limited to wine having said that i cannot deny that the more i read the more i long for a glass of red wine perhaps this is the power of repetition this is by far the most interesting way for me to learn about such a dry subject not to mention my respect to the japanese manga market to allows this genre to exists in the first place i m reading the chinese version but volume 1 of the english version is out now you can check out some samples here for more lsd actions i wonder if this would drive more sales in the western world posted by harvard at 10 07 pm thursday may 31 2012 too close i ve been enjoying this season of mad men because the show is slowly lifting the nostalgia of advertising s golden era by finally cutting into the ugly side of the industry but the most recent episode the other woman was simply brutal perhaps now when people ask if working in advertising is anything like mad men i can answer yea it s kinda like season 5 posted by harvard at 6 25 pm why designers can t be entrepreneurs i dig pinterest pinterest is the digital visual diary if you ve ever done a design course you know what i m talking about especially if you re a designer art director arranging a shoot for pre product...